Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing
While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing…
Features November 20
Latest In: new balance
Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025
Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the…
Features July 10
Hibbett Launches Kid-Focused Ecommerce Platform
Just in time for the start of back-to-school shopping, athletic fashion and footwear retailer Hibbett has launched the…
News June 24
Loyalty is a Number. Fandom is an Energy.
Most brands know how to build loyalty. Fewer know how to build fandom — and that’s where they fall…
Executive Viewpoints June 12
Simon Opens First Premium Outlets Mall in Indonesia
Simon has opened the Jakarta Premium Outlets mall in a suburb of Indonesia’s capital Jakarta, the company’s first…
News March 28
Dick’s Invites Consumers to Try Out for its ‘Varsity’ Influencer Team
Dick’s Sporting Goods is expanding its Dick’s Varsity Team content creator and influencer program by inviting consumers who…
News February 12
Outdoor Retailer Fjällräven Launches Peer-to-Peer Resale Marketplace
Swedish outdoor apparel and gear retailer Fjällräven has launched Fjällräven Pre-Loved, a peer-to-peer resale marketplace powered by Archive…
News September 23
Kleinfeld Bridal, New Balance Bring Their Unique Spin to Resale Experiences
With consumers increasingly looking for value amid economic pressure, the resale sector is booming, and that fact is…
News June 20
Crocs Expands Shoe Takeback Program Nationwide
Following a successful 10-state pilot that kicked off in October 2023, Crocs has expanded its “Old Crocs, New…
News May 10Featured
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