From Collectible AR Cards to Blockchain Games: How to Revitalize Loyalty Programs
Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers…
Executive Viewpoints January 9
Latest In: NFTs
Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences
A new generation is quietly but steadily beginning to influence the future of retail, yet many merchants have…
Executive Viewpoints July 10
Alo Yoga Gets Physical in Roblox with In-Store Integration
Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that…
News January 31
#RICE24: For Rebecca Minkoff, ‘Nothing Beats Meeting Your Customer Face to Face’
Since Rebecca Minkoff began her entrepreneurial journey in the early 2000s, the number of ways for brands to…
Features June 10
Visa Debuts Web3-Based Loyalty Solution to Help Brands Engage with Consumers in New Ways
Visa has launched a new Web3 Loyalty Engagement Solution designed to “usher in the future of customer engagement…
News January 5
Inside the SoHo Shop/Museum Where Warhol, Jordan, Porsche and Hermès Converge
Amid the sleek fashions and high-end furniture that grace the shop windows in NYC’s SoHo, there is a…
Features November 15
Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY
What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…
Features October 24
Nike’s .SWOOSH Blends Digital and Physical with New Sneaker Drop
Nike is releasing the first physical sneaker design tied to its .Swoosh Web3-enabled platform. The Air Force 1…
News October 6
How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game
For many people Discord remains an anomaly — something they may have heard of during the pandemic but…
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