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Lululemon Seeks New Fans with Licensed Merch Lines for All 32 NFL Teams

Lululemon has been raising its profile in big-name sports, including a 2024 partnership with the NHL and its…

News October 27
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Fanatics Unveils Plans for Multi-Sport Fan Event in NYC: ‘Sports Fans Deserve a Place to Gather’

Digital sports platform Fanatics is moving into the physical world in a big way with its first Fanatics…

News April 11
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Krinsky Named CEO of Reebok as Brand’s Chief Joins ABG Leadership

Krinsky Named CEO of Reebok as Brand’s Chief Joins ABG Leadership

Reebok licensee SPARC Group has promoted Todd Krinsky, SVP of Reebok Design Group (RDG) and a 30-year veteran…

News September 14
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NHL Shop Flagship New York City

NHL Shop

Located just one city block west of Madison Square Garden, home of the National Hockey League’s New York…

News April 22
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Fanatics $1.5 Billion Investment Led by $320 Million NFL

Report: Fanatics’ Latest $1.5 Billion Investment Round Led by $320 Million from NFL

The recent $1.5 billion funding round for Fanatics is being led by the NFL, which invested $320 million…

News April 7
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