Turning Screens into Storefronts: The Rise of Shoppable Video
Shoppable video has helped evolve the digital video landscape from passive viewing into active buying. From QR codes…
Executive Viewpoints December 31
Latest In: Nielsen
Website Bugs are Costing you Customers: Here’s How to Stop Them
Website hiccups can happen to the best of us. Just like when Ticketmaster released Electric Picnic sales without…
Executive Viewpoints February 20
The Challenges of Building a Beauty Brand and How to Overcome Them
In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the…
Executive Viewpoints December 7
Back to the Beginning: Print’s a Smarter Start to Customer Journeys
Omnichannel, through-the-line, integrated: popular marketing synonyms that date back decades. Call it what you will, the quest for…
Executive Viewpoints May 1
Instacart and Roku Partner to Provide Data Showing Impact of Ad Spend
Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to…
News April 27
Why Impression-Based TV Buying Will Unlock Huge Opportunities for Luxury Brands
The transition to impression-based buying in the TV space will rank among the most defining media trends of…
Executive Viewpoints May 16
Online CPG Sales Rose 30% Last Year: BOPIS Can Tap That Growth
With Walmart and Amazon both offering next-day delivery, buy online/pick up in-store (BOPIS) options are becoming critical for retailers…
News May 20Nielsen And The NPD Group Join Forces To Measure Omnichannel Shopping Habits
Nielsen and The NPD Group have formed an alliance to build a large-scale omnishopper consumer panel that pairs…
News February 21Alipay Expands Payments Platform To 35,000 Additional North American Merchants
Alipay expanded its partnership with First Data, adding 35,000 North American retailers that will accept the payments platform…
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