NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics
NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future”…
News March 25
Latest In: performance marketing
Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’
Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on…
Features August 14
Performance Marketing Startup Raises $3.7M For U.S. Expansion
Fidzup has raised $3.7 million in funding led by Cap Horn, Turenne Capital and its shareholders. The company,…
News December 1
Last Brick Attribution: Linking Every In-Store Sale to a Click
Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money…
Executive Viewpoints November 22
Merkle Continues International Expansion With Comet Acquisition
Data-driven performance marketing agency Merkle has acquired Comet Global Consulting, a provider of inbound and outbound CRM, marketing and real-time decision…
News March 2Featured
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