Latest In: personalization

beauty retail Chinese market customization Deji Plaza Nanjing design:retail design:retail News Featured flagship store Holiday ThinkTank (2025) Holiday ThinkTank: Featured in In-Store Experience (2025) Holiday ThinkTank: In-Store Experience (2025) MAC Cosmetics personalization store deign philosophy X+ Living
MAC Cosmetics' new flagship store at Deji Plaza in Nanjing, China.

Exclusive: MAC Cosmetics’ New Chinese Flagship is an Ode to the Power of Beauty

Sometimes a store is just a store…and sometimes it’s a lot more. MAC Cosmetics’ newly redesigned flagship at…

Features July 3
beauty retail e.l.f. beauty e.l.f. cosmetics personalization Pinterest seasonal color palette
The E.l.f. Color E.l.f-nalysis tool helps shoppers discover their ideal seasonal color palette.

E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called…

News June 17
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Alero and Liz, two of the 1,700 human stylists that power Stitch Fix.

Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

These days it seems everyone is an “AI company” — whether the goal is boosting SEO or sales…

Features March 20
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brick-and-mortar strategy ci&t consumer trends Contentful Featured in-store experience location analytics personalization placer.ai shopify vertex

Retail Trendcaster: Turning Hot Topics and Trends into Actionable Insights

Q1 is always a whirlwind for the retail space. Once New Year’s Day is behind us, analysts and…

Features March 11
AI-powered marketing artificial intelligence attentive Cozy earth customer segmentation email marketing Featured Holiday ThinkTank (2025) Holiday ThinkTank: Marketing & Advertising (2025) personalization SMS marketing

How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer…

Features March 3
b2b b2b ecommerce business-to-business ecommerce digital experience ecommerce expansion JCPenney personalization
JCPenney has launched a new B2B ecommerce site to better serve small businesses and non-profits that want to bulk order from the retailer.

JCPenney Launches New Ecommerce Site for Business Customers

JCPenney has launched a new business-to-business website to offer customers a more seamless and personalized experience when purchasing…

News February 4
ai artificial intelligence Featured omnichannel engagement personalization rebag Shop Premium Outlets ShopSimon Sune

AI, Video and Immersive Engagement Drive Next-Gen Commerce Experiences

What’s powering next-gen commerce experiences? It’s a profound and weighty question to ask, especially with so many technologies…

Features November 8
data-driven marketing Deloitte Digital Featured Macy's personalization Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024)
Legendary department store Macy's tapped Deloitte Digital to level up its CX, including improved personalization for five key customer journeys.

Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX…

Features July 22
bluecore customer data customer marketing Featured Fender identification technology personalization Retail ThinkTank (2024) Retail ThinkTank: Featured in Shopper Marketing & CX (2024) Retail ThinkTank: Shopper Marketing & CX (2024)
Fender is using Bluecore technology to better analyze and understand its customer file, and send more relevant marketing to its music enthusiasts.

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…

Features July 15
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