Latest In: personalization

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Men’s Wearhouse Chief Customer Officer: ‘Next-Gen Store Brings Our Mission to Life’

At a time when many brands are reassessing their brick-and-mortar footprints and closing locations, it’s evident that Men’s…

Features December 7
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Walgreens Launches Personalization-Driven Advertising Group

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). It’s designed to help brands maximize…

News December 3
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City Furniture Overhauls Ecommerce Approach to Create Highly Customized Shopper Journeys

With the COVID-19 pandemic escalating the adoption of online shopping across all categories, the home goods sector in…

Features October 9
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Stash & Co. Introduces AI-Powered Cannabis Recommendation Engine

Stash & Co., a Canadian cannabis retailer, has launched AI Budtender — software that can offer shoppers recommendations…

News October 6
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How to Develop a Retail Marketing Personalization Roadmap in 5 Steps

A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a…

Executive Viewpoints October 6
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SAP to Acquire Emarsys, Expanding Omnichannel Engagement Capabilities

SAP has entered into an agreement to acquire Emarsys to bolster the SAP Customer Experience Portfolio with Emarsys’…

News October 1
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Tales From The Pandemic: 5 Lessons From ThirdLove CEO Heidi Zak

All retail businesses felt the aftershocks of COVID-19 — whether in the form of stalled business, forced layoffs…

Features September 22
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The Three Focus Points Of Advanced Personalization: What, Where, Who

Today’s retail CMO is responsible for the entire customer experience — not just branding and messaging. With this…

Executive Viewpoints September 17
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The Digital Last Mile: How Behavior Personalization And Globalization Are Key To Survival In The Post-COVID Era Of E-commerce

Behavioral Personalization: In the post-COVID era the closure or inaccessibility of physical stores has led to an acceleration…

Executive Viewpoints September 4
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