Vitacost.com Boosts Click-To-Open Rates 53% Via Personalized ‘Mystery Sales’
Vitacost.com, a Kroger-owned online retailer offering healthy consumer products such as vitamins, nutritional supplements, beauty supplies and organic…
News September 4
Latest In: personalization
Personalization: Why It’s Important And Problematic For The Digital Experience
Companies devote a lot of time and effort to developing recognizable online personas and messaging, but the strategy…
Executive Viewpoints September 3Personalization As The Digital Strategy For Beauty Commerce
By Sampo Parkkinen, Revieve Beauty is one of the most personal verticals of all of retail, if not…
Executive Viewpoints August 30
Spalding’s DTC Push Is A Slam Dunk: E-Commerce Sales Skyrocket 270%
Spalding, the sporting goods company traditionally known for selling basketballs and other sports equipment through third-party retailers, is…
News August 16
Monetate Appoints New CMO, Unveils New Look
Monetate has appointed Lisa Kalscheur as CMO and rebranded its logo and web site. The solution provider is…
News August 2Google Unveils Personalized Shopping Portal, Sets Sights On Amazon’s Product Search Share
Google has introduced numerous retailing iterations over the years, including Google Express, Google Shopping Actions and even buy…
News July 24
Creating Personalized Experiences Is The Secret To Growing Your Loyalty Base
Digital technologies have radically changed the way retail companies operate online and in-store. And today, digital technologies will,…
Executive Viewpoints July 11
Securing Customer Loyalty Through Emotional Engineering And Personalization
Much has been written about how AI and personalization are transforming the way that retailers operate. The ability…
Executive Viewpoints July 9Direct-To-Consumer Brands: How To Successfully Break Into Brick-And-Mortar
By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup…
Executive Viewpoints July 8Featured
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