Getting Ahead Of Technology Trends: Turning Customer Data Into Personalized Experiences
It’s easy to think that our dependence on devices means that e-Commerce is the clear future of retail.…
Executive Viewpoints July 8
Latest In: personalization
Enriching The Customer Experience Through Journey Mapping And Personalization
Digital technologies have given customers unprecedented power to dictate the terms of purchase, to the point that instant…
Executive Viewpoints June 18Ulta Beauty Powers Personalization With Expanded Google Cloud Partnership
Ulta Beauty is expanding its partnership with Google Cloud amid increased engagement with customers in-store and online, along with…
News June 11
Data As Currency: Personalization With Permission Increases Share Of Wallet
The scales of power are tipped in favor of the consumer. With a single click or tap of…
Executive Viewpoints June 6
Exclusive Q&A: How Shoppers’ Awareness Of Their Own Data’s Value Is Redefining Personalization
Consumer data represents an emerging market that could be valued at $7 billion, according to Greg Portell, Lead…
News June 6
41% Of Shoppers Say Most Personalized Messages Still Feel Like Mass Marketing
Retailers that want to personalize the shopper experience will find a receptive audience: 49% of consumers are more…
News June 4Study: Better Personalization Can Entice 44% Of Shoppers To Switch Brands
Marketers are sold on the benefits of personalization: 88% say they have seen an increase in business from…
News May 22How Can Retailers Maximize ROI From Tech Investments?
The retailer-as-a-tech-company dynamic has been heavily influenced by Amazon (and Alibaba in China), and has further been prompted…
Executive Viewpoints May 22
Engaging Shoppers With Relevant, Personalized Messaging Across Multiple Channels
In surveys across the board, marketers say that personalization is a top priority. When done right, it increases…
Executive Viewpoints May 21Featured
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