Latest In: personalization

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NRF19: 36% Of Shoppers Want Better Personalization, But Hesitate To Share Personal Info

Personalization will continue to be a hot-button investment item for retailers in 2019, but they will have to…

News January 13
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From Catalogs To E-Commerce: Using Personalization To Deliver Customer Loyalty

In Venice in 1498, publisher Aldus Manutius created a catalog of the books he was printing. 15th century…

Executive Viewpoints December 21
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Carhartt And Invaluable Drive Engagement With Email Personalization

Two very different retailers — workwear apparel brand Carhartt and live art auction site Invaluable— have implemented email…

News December 19
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Michaels Adopts Multi-Touch Point Personalization Solution

The Michaels Companies has deployed Salesforce Marketing Cloud to personalize content, promotions and offers across multiple touch points.…

News November 29
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Getting Physical: Three Tips For Bridging Online And Offline Experiences In The New Year

Recently Wayfair and Casper joined the likes of fellow e-Commerce brands Amazon, Everlane, Glossier and many others that…

Executive Viewpoints November 28
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Yamamay Localizes Product Assortments, Improves Personalization

Yamamay, an Italian lingerie and swimwear retailer, has deployed a suite of Oracle Retail solutions to localize its…

News November 5
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Study: Mobile Empowers Retailers To Catch Shoppers At The Point Of Intent

Brick-and-mortar retailers once feared that mobile would eat into store sales, either via “showrooming” or simply by siphoning…

News November 5
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AdGreetz Delivers AI-Powered Video Personalization Platform For Targeted Ads

AdGreetz is a video personalization platform designed to use AI/machine learning to optimize creative and ad trafficking in…

News November 1
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NYDJ Boosts Traffic 11%, Revenue 33% After Relaunching Personalized E-Commerce Site

Telling brand stories and personalizing the customer experience are vital parts of e-Commerce success, but neither will be…

Features October 30
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