Latest In: personalization

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Retailers Find New Ways To Know Their Customers And Earn Their Trust

The bar has been fundamentally raised on consumers’ expectations in this digital century. Retail today is different because…

Executive Viewpoints November 8
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OnStar Go Puts Retail In The Driver’s Seat

Shoppers interact with brands at numerous points across their purchase journey, whether on a desktop, on a mobile…

News October 26
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Personalized Product Recommendations Fuel Conversions For Pura Vida

Jewelry retailer Pura Vida has a compelling story to tell. The company began with two Americans, Griffin Thall…

Features October 20
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BCBG Boosts Online Conversions 6% With Data-Rich Personalization

BCBG Max Azria is an old hand at personalization in the physical world, where it has been crafting…

Features October 12
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How To Turn Personalization Into A Real Strategic Asset

In retail, we like to throw terms around like they’re magical words. “Personalization” was the term of the…

Editor's Perspective October 11
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Lululemon Strives To Be ‘Data-Informed’ Not ‘Data-Driven’

In an effort to “amplify the authentic relationship” between the lululemon brand and its customers, the fitness apparel…

Features October 5
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Intilery Unveils Omnichannel Customer Engagement Platform

Intilery has launched a customer engagement management platform designed to enable retailers to deliver personalized omnichannel customer experiences.…

News October 4
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How To Turn Personalization Into A Real Strategic Asset

By Debbie Hauss, Editor-in-Chief In retail, we like to throw terms around like they’re magical words. “Personalization” was…

Executive Viewpoints October 4
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Selling Digital Gift Cards? You Better Personalize Them

Up to 76% of shoppers are interested in at least one form of personalization when they receive digital…

News October 4
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