Exclusive Interview: Moleskine CEO Tackles Brand Transformation
In this exclusive interview with Retail TouchPoints, Moleskine CEO Arrigo Berni explains the company’s transformation, from a single…
Features August 31
Latest In: personalization
Fanatics Scores 27,000 Personalized Marketing Campaigns With Salesforce
As a brand built on riding the emotions of sports fans at their most intense moments, online sports…
Features August 294 Mobile Strategies for Capitalizing on Back-to-School Shoppers and Beyond
By Allan Haims, CEO of StepsAway As the back-to-school season is in full swing, brick-and-mortar retailers have a…
Executive Viewpoints August 19
5 Ways Retailers Are Using Behavioral Economics to Supercharge Offers
Williams-Sonoma thought they had a hit on their hands. The retailer had introduced a home “bread bakery” machine…
Executive Viewpoints August 8Oracle Integrates Swirl Mobile Platform Into Marketing Cloud Ecosystem
Mobile marketing platform provider Swirl has launched its Mobile Presence Management and Marketing Platform on the Oracle Marketing…
News August 4
Moving Beyond The Hype: 3 Tips To Bring Personalization To The Next Level
It should come as no surprise that location-based marketing is gaining traction as it evolves, especially in the…
Executive Viewpoints August 2
The Delicate Art Of Delivering A Personalized Experience
According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization,…
Executive Viewpoints August 2
67% Of Consumers Still Label Facial Recognition Technology As ‘Creepy’
As many of 79% of U.S. consumers are fine with the idea of scanning a product on their…
News August 2
Ace Hardware Celebrates A Decade Of High Customer Satisfaction
For the 10th consecutive year, Ace Hardware ranked “Highest in Customer Satisfaction among Home Improvement Retail Stores,” according…
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