Latest In: personalization

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Fovo Personalizes Shopping Experiences For Women Based On Shape, Not Size

Perhaps the biggest predicament when shopping online for apparel is buying the right size that fits. Regardless of…

Features July 21
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Assessing The Successes And #Fails Of Amazon Prime Day 2016

After much buzz, Amazon’s second annual Prime Day has come and gone; and while shoppers eagerly await their…

Features July 13
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Fender Uses Visual Tools To Facilitate Custom-Designed Guitar Sales

Unless you happen to be a guitar-smashing heavy metal rock star, it’s unlikely you’ll be buying multiple guitars…

Features July 5
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The Future Of Retail Marketing Means Escaping The Pull Of The Past

It should come as no surprise that the past few years have taken a toll on the retail…

Executive Viewpoints July 5
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Three Questions To Answer When Balancing Personalization With Data Security

Would you trade your personal data for a more customized retail shopping experience? More and more consumers are…

Executive Viewpoints July 5
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Ponomusic Boosts Album Sales Up To 20% With Personalized Recommendations

Personalization is an especially important driving force in the competitive music industry, where consumers have a wide range…

Features June 27
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Referral Marketing’s Golden Rules

For many marketers, referral marketing (not to be confused with advocate marketing) is an afterthought not worth doing…

Executive Viewpoints June 21
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PureFormulas Bulks Up AOV 25% With Personalized Engagement

PureFormulas makes every effort to match the right health and supplements products with every customer. “In the supplement…

Features June 15
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Personalization Platform VMob Secures $2.3 Million In Funding

VMob, a cloud-based personalization platform designed for retailers and QSRs, has received $2.3 million in funding from Vix…

News June 13

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