Latest In: personalization

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E-Commerce Personalization Strengthens​ ​Mud Pie Sales By 120%

With both wholesale and direct-to-consumer business models as well as three distinct product categories, Mud Pie had a…

Features March 18
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Z Gallerie Asks Customers ‘What’s Your Style Personality?’

Home furniture and décor retailer Z Gallerie wants to find out the true “Style Personality” of each of…

Features March 17
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How To Use Human Data And Reciprocity Of Value For CX Innovation

By Ernan Roman, ERDM “Just 5% of brand marketers think they are doing an excellent job at making…

Executive Viewpoints March 14
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How Do You Define Personalization Today? Retailers Sound Off

Definitions evolve over time. “Backlog,” for example, used to reference the biggest log in a fire during colonial…

Executive Viewpoints March 8
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Four Marketing Technology Initiatives Retail Pros Must Embrace

By Brian Rigney, CEO, Zmags With a fresh year upon us, I want to share the four biggest…

Executive Viewpoints March 7
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2016 To Usher In The Cognitive Commerce Era

The 2015 holiday shopping season served as a litmus test for retailers, underscoring the need to deliver seamless…

Executive Viewpoints March 1
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Nine West Boosts Email Collection Rate 225% With Persistence And Discounts

Sometimes the simplest solutions yield the most impressive results. Footwear retailer Nine West was able to increase the…

Features February 22
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ZALORA Brings Personalization Essentials Under One Roof

ZALORA, an e-Commerce fashion retailer serving Southeast Asia, has onboarded personalization platform provider Evergage to streamline personalization initiatives…

News February 19
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Building International Success Via Localized Personalization

By Adam Blair, Executive Editor Achieving meaningful levels of localization and personalization is difficult enough when a retailer…

Executive Viewpoints February 16
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