Latest In: personalization

Executive ViewPoints Frank Kouretas orckestra personalization

Personalization that Consumers Expect Post-Pandemic

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players,…

Executive Viewpoints March 3
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75% of Shoppers See Positive Potential for AI, so Retailers Must be Ready for an AI-Driven Future

This is the first article in our series on AI in Retail. Read the second article, detailing AI’s…

Features February 23
Executive ViewPoints EXL personalization Rohit Kapoor

The New Digital Dilemma: How to Elevate Customer Relationships in an Increasingly Commoditized Marketplace

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences…

Executive Viewpoints February 14
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The main panel of the Camp Gift Finder tool encourages visitors to select from their age range and then answer a series of more specific questions.

Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

During the heart of the holiday season, experiential toy retailer Camp launched Gift Finder, an interactive tool designed…

Features February 13
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Benefit Cosmetics campaign for its new blush was a marketing triumph.

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…

Features February 10
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Sephora to Pay $1.2M for California Data Privacy Violations

Sephora to Launch PROVEN Personalized Skincare Program Online and In-Store

Sephora will offer its customers skincare personalization technology and solutions, both in-store and online, through a partnership with…

News January 19
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Young woman in glasses and red sweater, browsing a retailer site on a laptop. The laptop screen shows rows of products.

Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

The advantages of buying online are clear. For customers, product selection has gone up while prices have gone…

Executive Viewpoints January 4
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Relationshop Empowers Regional Grocers with Stor.ai Acquisition

Relationshop Empowers Regional Grocers with Stor.ai Acquisition

Digital engagement platform Relationshop has acquired global ecommerce company Stor.ai, which offers a solution that supports regional grocers…

News January 3
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Google's former chief evangelist shares the secret to ecommerce profitability.

Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability

It’s hard to turn a profit in ecommerce, and for a long time that didn’t matter. But as…

Features December 16
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