Latest In: personalization

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Skincare Brand Expands Business With Personalization

Over time, consumers establish a set of favored brands and products, especially when it comes to their beauty…

Features April 24
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Has Personalization Impacted Your Buying Behaviors?

Personalization has become a must-have tool in retailers’ marketing arsenals.  Whether it’s product recommendations, tailored emails or customized…

Executive Viewpoints April 23
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MasterCard Acquires Pinpoint

MasterCard is set to acquire Pinpoint Pty. Ltd. (“Pinpoint”), a provider of loyalty and rewards services to financial institutions and merchants…

News April 21
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Tarrytown Pharmacy Offers Personalized Shopping Experiences With Beacon Technology

Beacon technology has been a hot topic among retailers striving to improve the brick-and-mortar shopping experience. For smaller…

Features April 10
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Certona Acquires U.S. Patent To Power Personalization Platform

Certona, an omnichannel personalization platform provider, has acquired a patent for a “universal system and method representing and…

News April 8
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Increasing Conversion Rates With Personalization Across All Retail Channels

By Chad Goldsmith, NetSuite If you shop online, chances are you’ve had this experience: You are about to…

Executive Viewpoints April 7
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Evergage Offers Real-Time Personalization Tools

Brands and retailers have the ability to build long-term, profitable relationships with consumers by personalizing the shopping experience…

News March 31
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SXSW 2014: Engaging Retail Customers In The Age Of Digital Transformation

Theresa Wabler, VP of Global Marketing, parago I went to this year’s SXSW Interactive Festival on a mission:…

Executive Viewpoints March 20
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APACSale Sees 50% Surge In Email Click-To-Open Rates

While growth is always a positive thing in the sometimes-volatile retail industry, businesses can sometimes face a series…

Features March 20
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