How CMOs Are Benching The CIOs In This Fall’s Hottest Game: Real-Time Retailing
By Graham Cooke, Founder, CEO, Qubit It’s fall and there are two things on the mind of every…
Executive Viewpoints October 18
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True Religion Brand Jeans Ramps Up Email Marketing Results With Monetate
Relevancy is key to successful email marketing, especially in the age of tech-savvy, multitasking consumers. In fact, 26%…
News October 14#FashionDigitalNY Panel: Winning And Retaining Customers Across Channels
Sure, it’s important to acquire customers, but retaining them is even more important! But what do brands and…
Executive Viewpoints October 9Increase Sales. Learn What Customers Want. Price: $25
By Rodney Mason, CMO, parago Here is important news for retailers who are competing for the increasingly frugal…
Executive Viewpoints September 27Lost And Found: Why Journey Mapping Is Critical To Your Business
Customer journey mapping is not a new idea. In fact, the concept of “journeys” has become so pervasive…
Executive Viewpoints September 26How To Avoid Failing In Your Subscription Service Model
Tom Caporaso, CEO, Clarus Marketing Group Birchbox, Amazon Prime, and Netflix offer widely disparate services, but one thing…
Executive Viewpoints September 16Cookies: Not Part Of A Balanced Omnichannel Diet
Over the past few years, the retail industry has been inundated with buzzwords like “cross-channel,” “multichannel” and “omnichannel,”…
Executive Viewpoints September 9Giant Eagle Ramps Up Omnichannel Loyalty Strategies
Consumers typically access multiple devices throughout the day to research products, collect coupons and hunt for deals. Retailers…
News September 5The RoomPlace Boosts Sales With Improved Merchandising And Search Functionality
Online consumers enjoy the convenience of digital shopping, but many miss the opportunity to speak with store associates…
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