Latest In: personalization

Personalized Marketing Improves Brand Perception

Personalized marketing campaigns and tactics, such as customized emails, banner ads and product recommendations, significantly impact engagement and…

J. Hilburn Drives Sales By Creating Luxury Brand Experiences

When asked to define “luxury,” consumers refer to several terms, including “highest quality,” “splurge,” and “excellent reputation,” according…

Consumers Express Frustration Over Irrelevant Online Content

Consumers no longer have patience for batch-and-blast marketing campaigns and irrelevant online content, according to new research released…

93% Of Consumers Would Share Personal Data In Exchange For Customized Offers

Many retailers still are determining how to best provide personalized messages, offers and product recommendations without invading privacy…

PunchTab Launches Loyalty App For ExactTarget

PunchTab, a multichannel loyalty and engagement platform, has released a new loyalty app that will work with marketing…

Calendars.com Delivers On The Personalization Promise

As competition in the e-Commerce space continues to heat up, online retailers are focused on implementing solutions and…

SmartFurniture.com Drives Sales With Targeted Email Campaigns

Email is a key channel for winning new customers and turning them into loyal, long-term shoppers. In fact,…

It’s Time To Make The Doughnuts…By Debbie Hauss, Editor-in-Chief Do you remember how exhausted the Dunkin’ Donuts baker…

Flutter Eyewear Taps Digital Personalization To Drive Online Sales

Product recommendations, interactive customization tools and other customer engagement solutions can help make the online shopping experience more…