The Home Depot Enhances CDP to Personalize the Shopper Journey
Using a combination of online and offline data sourced from across its organization, The Home Depot will offer…
News June 9
Latest In: personalization
Personalization is Changing the Search Bar — and Retailers Need to Keep up
Upon first glance, the ease of a search engine seems obvious. You arrive at a website, type a…
Executive Viewpoints June 7
Pinterest Acquires THE YES, Expands ‘Taste-Driven Shopping’ Efforts
Pinterest has signed a definitive agreement to acquire THE YES, an AI-powered platform that allows consumers to personalize…
News June 2
From Emails to Kiosks: How to Test and Evaluate Personalization Strategies
For retailers, relationship building is make or break. Personalization has become a commonly used strategy for connecting with…
Executive Viewpoints May 26
RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions
As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand…
Features May 16
WAG Boosted Revenue 30%, AOV 10% With Trial of Personalized, Intent-Based Promotions
Natural dog treat brand WAG had cultivated a reputation for offering a premium line of goods, but despite…
Features April 18
Retail’s Journey Toward Personalization
The COVID-19 pandemic exacerbated the many issues affecting brick-and-mortar stores: retailers large and small closed a record-breaking 12,200…
Executive Viewpoints April 15
How a Laser Focus on the ‘Transaction Moment’ is Powering One of Retail’s Hottest Startups
There are a lot of ecommerce tech solutions out there today, but even among that ever-growing crowd Rokt…
Features April 15
CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration
While some brands and retailers are still adapting to some of the new realities established by the COVID-19…
Features March 29Featured
Latest Podcasts
Latest Resources
