The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds.…
Features November 21
Latest In: product design
How Shoemaker Viscata is Achieving Social and Business Goals by Reducing Returns
It’s been another year of record-breaking ecommerce sales combined with unprecedented snarls across shipping and inventory ecosystems, so…
Features January 7
How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data
Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but…
Features December 3
Studio Proper Launches Second Generation Of Business Solutions Hardware
Studio Proper, a product design studio, has launched the newest generation of its technology solutions for businesses using…
News September 27
Target Taps Nordstrom Exec To Fill Chief Merchandising Officer Role
Target’s year-long search for a Chief Merchandising Officer is finally over. The retailer has hired Mark Tritton to…
News May 17First Insight Launches Expanded Pricing And Marketing Solutions
An upgraded suite of cloud-based analytical tools gives retailers and manufacturers visibility into optimal price points and customer…
News January 13Featured
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