How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)
As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…
Features February 10
Latest In: product launch
Employees Are The Key To A Successful Product Launch
A new product launch is an exciting time for a brick-and-mortar retailer — there’s so much potential for…
Executive Viewpoints May 30Facebook Launches Two Local Advertising Products For Retailers
Facebook is providing brand marketers with more information about consumers that are within close proximity of their retail…
News November 6
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