Latest In: publicis sapient
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As OpenAI expands ChatGPT’s commerce capabilities through partnerships with Shopify, Walmart and PayPal, a quiet transformation is underway.…
Executive Viewpoints
February 3
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We’ve held off on discussing AI as long as we could, but we’re only human. It was the…
Features
January 8
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The Times Square ball has dropped, the champagne has gone flat and the New Year’s resolutions are…wavering, but…
Features
January 6
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NRF 2025: Retail’s Big Show will return to New York City’s Javits Center January 12-14, with attendees from…
Features
January 9
publicis sapient RMNs Sudip Mazumder
As the holiday season approaches, retailers have a significant opportunity to enhance and showcase their retail media network…
Executive Viewpoints
September 20
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Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting…
Executive Viewpoints
April 25
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Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity…
News
February 27
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Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to…
Executive Viewpoints
December 13
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This is Part 1 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts…
Features
October 25