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From Collectible AR Cards to Blockchain Games: How to Revitalize Loyalty Programs

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers…

Executive Viewpoints January 9
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How Payment Data is Shaping the Future of Retail

Retailers have endured something of a rollercoaster ride over the last few years, but the good news is…

Executive Viewpoints October 12
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Moving People: How to Engage Audiences Through Direct Mail and Digital

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily,…

Executive Viewpoints April 2
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New advertising experiences will debut on NBC’s Sunday Night Football game Thanksgiving Day, featuring a showoff between the Green Bay Packers and Miami Dolphins.

Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game

NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the…

News November 26
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Retail and Healthcare: A Relationship that Today’s Technology can Promote, Strengthen and Expand

Healthcare and retail are being combined in ways that were unimaginable just a few years ago. By one…

Executive Viewpoints May 16
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Kroger Cooks Up Shopping Integration with GE Appliances

More than 150,000 owners of select GE Appliances can now view seasonal recipes on their oven’s and range’s…

News December 14
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Retail’s Future is Phygital

The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be…

Executive Viewpoints August 23
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Capturing the Growing Spending Power of Gen Z and Gen Alpha

Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what…

Features August 18
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Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

This story has been updated to reflect a correction that the Willowbrook location is located in New Jersey.…

News December 1
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