Closed-Loop Measurement is what Makes Commerce Media Stand Out
In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and…
Executive Viewpoints April 20
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How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network
There are a growing number of retailers competing for their share of available advertising dollars, and a big…
Executive Viewpoints December 2
How to Implement a Successful Retail Media Network
Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser…
Executive Viewpoints July 19
AutoZone Launches Retail Media Network as Demand for Used Cars Soars
Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a…
News November 24
Exploring the Relationship Between Brands, Retailers and Agencies
The digital transformation accelerated during COVID changed the way we live, work and play. As consumers adopted more…
Executive Viewpoints October 13
How Brands can Help Consumers See, Touch and Hear Their Products from Home
The ongoing COVID-19 pandemic has caused numerous challenges for physical retail, shuttering businesses both by force through city-…
Executive Viewpoints February 8
Flooid Names New CEO For North America
Flooid, formerly PCMS, has made a number of senior leadership changes to reflect its increasingly international focus. The…
News July 7
Silence Is Not An Option: 3 Ways Brands Can Connect With Consumers Amid Social Distancing
As we continue social distancing, people are looking to social media to stay connected. Usage has increased for…
Executive Viewpoints May 26
By Creating Media Businesses Retailers Can Drive New Revenue Streams
CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to…
Executive Viewpoints October 21Featured
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