Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the…
Executive Viewpoints July 21
Latest In: Rakuten
How Tariff Uncertainty is Impacting Consumer Loyalty, Purchasing, Confidence — and What Retailers can do About it
It’s becoming clear that “tariffs,” a word that just a few short months ago was more familiar to…
Features April 25
Rakuten Launches Paid Membership Program Focused on Designer Brands
This fall, online marketplace Rakuten will debut the platform’s first paid membership offering: Rakuten+. The program is structured…
News May 31
Rakuten Offers Members Early Access to New York Fashion Week Designs
Rakuten has returned to New York Fashion Week and is offering its members exclusive items for pre-sale from…
News February 9
Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024
August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled…
Executive Viewpoints November 13
The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers
Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about…
Executive Viewpoints May 30
Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s
With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered…
Features February 14
The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion
ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Fifteen years…
Features July 22
Rakuten Advertising Enhances Influencer Management With Mavrck Partnership
Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings…
News June 30Featured
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