Kirkland’s Rebrands as it Settles into Role as Beyond Inc.’s Brick-and-Mortar Operator
Specialty retailer Kirkland’s plans to change its name to The Brand House Collective and has outlined plans for…
News June 18
Latest In: rebrand
Inside Best Buy’s 5-Year Effort to Evolve with Today’s Consumer
One of the core values of Dick Schulze, Founder of Best Buy, was “learning from challenge and change”…
Features January 14
QVC Parent Company Rebrands, Zeroes in on Social for Future Growth
In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group —…
News November 15
After 25 Years, a Rebrand is Just the Beginning for Edible
Twenty-five years ago, Tariq Farid saw some fruit displayed in a unique way at an event. He turned…
Features April 22
Ashley Solidifies Rebranding with Nationwide Store Refresh
Furniture and mattress retailer Ashley will update its stores across the U.S. to mark its official rebranding from…
News July 20
Peloton Plans ‘Relaunch’ to Expand Awareness, but Faces Another Recall
Peloton is planning to relaunch its brand as the struggling fitness company works to shed its old image,…
News May 16
Newly Rebranded Yelloh Accelerates Transformation into a ‘Modern Mobile Retailer’
DTC frozen food delivery service Yelloh (known as Schwan’s Home Delivery until earlier this year) has tapped Amazon…
News August 2
Retail Re-Brand: Lessons Learned from the Front Lines of an Acquisition
Pier 1 Imports, Barney’s New York, Forever 21…the list of retailers filing for bankruptcy seems to be growing…
Executive Viewpoints October 2Will The Best Buy Rebrand Be A Better Look?
Last week, Best Buy launched a branding refresh, including an updated Best Buy logo, a new look and feel with updated colors,…
Executive Viewpoints May 16Featured
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