Research Reveals Many Consumers Misunderstand What ‘Made in the USA’ Labels Actually Mean
Last month, the Federal Trade Commission began to crack down on false “Made in the USA” claims, sending…
Features August 18
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AI Search is Rapidly Gaining Consumers’ Trust
When it comes to brand discovery, AI is quickly earning consumers’ trust, with 62% of consumers saying they…
Features August 8
Forget About Gen Z — Overlooked Gen X Spends the Most, and will Through 2033
As brands court Gen Z, they may be missing out on a significant opportunity — Gen X. New…
Features July 24
Marketplaces Overtake DTC as Primary Digital Growth Channel
Marketplaces drove over 40% of total ecommerce growth in 2024, officially surpassing direct-to-consumer (DTC), wholesale and other channels…
News July 21
Study: 43% Of Shoppers Turn To Local Retailers For Immediately Needed Purchases
Despite the growing demand for rapid e-Commerce delivery, most shoppers still rely on local retailers for products they…
Features April 24Emotional Intelligence Needed To Guide Millennials’ Online Shopping
New research has revealed that younger generations, especially Millennials, tend to be influenced by emotional factors when shopping…
News October 11For Better Research, Create An Authentic In-Store Experience
By Kirk Hendrickson, Eye Faster Shopper research is a cornerstone of brand/product research programs that seek to engage…
Executive Viewpoints July 10Insights From #NRF17: 74% Of Retailers Expect Sales To Increase In 2017
NRF 2017 brought together thousands of retail executives into one (very big) room. With so many industry insiders…
News January 24
Study: Gen Z Wields $44 Billion In Buying Power
Generation Z are known to be true digital natives, yet research shows that a majority of Gen Z…
Features January 23Featured
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