Navigating The WCM Waters: Choosing A Platform That Drives Your Sales
By Peggy Chen, SDL Deploying a new web content management (WCM) platform for an e-Commerce site may feel…
Executive Viewpoints June 21
Latest In: SDL
Content’s Role In The Customer Experience
Any retail marketer knows that customer experience is critical. With numerous touch points — web site, in-store, Amazon,…
Executive Viewpoints March 28The Presidential Vote’s In The Bag, The Shopping Bag
By Peggy Chen, SDL The 2016 presidential race is heating up, but reports show that many voters still…
Executive Viewpoints April 8
Are You Training Customers To Look At Price Alone?
By Alicia Fiorletta, Senior Editor Okay retailers, it’s time to put your shopper hats on! While you’re researching…
Executive Viewpoints April 10
SDL: 80% Of Retailers To Increase CX Budget In 2015
With a multitude of sales channels available, customers go into the purchasing process with high expectations. Retailers are…
News February 20SDL Research Spotlights Holiday Shopper Behaviors, Expectations
By Alicia Fiorletta, Senior Editor November was an optimal month for retailers to forge ahead with holiday deals…
Executive Viewpoints December 4Are You Speaking Your Customer’s Language [Across Devices]?
By Alicia Fiorletta, Senior Editor Relevancy motivates shoppers to purchase certain products and remain loyal to specific brands…
Executive Viewpoints July 24Get Your Content Optimized For Millennials
By Alicia Fiorletta, Senior Editor We’re all familiar with the term “content is king.” But does it really have…
Executive Viewpoints July 8Are You Using And Abusing Customer Data?
There’s been a lot of hype and discussion around using Big Data to create more compelling shopping experiences.…
Executive Viewpoints May 22Featured
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