Latest In: search

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The Internet Wasn’t Built for AI; That’s a Problem for Shoppers

AI is reshaping how consumers shop, both on the surface and behind the scenes. From smart recommendations to…

Executive Viewpoints November 10
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Intent is Just the Beginning in the Age of Agents

I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of…

Executive Viewpoints September 2
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Leading the GEO: Is your Team Ready to Come Out on Top?

Cutting-edge technologies like Google Lens and other search tools powered by mainstream LLM models are the new normal.…

Executive Viewpoints August 15
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DSW's Sarah Crockett joins this week's episode of the Retail Remix podcast.

Listen Now: How DSW is Navigating a New Era of Engagement 

The retail marketing playbook is rapidly evolving, with massive changes underway in core channels such as search and…

Features June 4
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Harnessing AI to Transform the Customer Experience in Retail: Opportunities and Challenges

In just a few short years, artificial intelligence (AI) has transitioned from a futuristic concept to an operational…

Executive Viewpoints May 19
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Example of the ChatGPT shopping interface.

ChatGPT Adds New Shopping Features, but Still no Ads

OpenAI has updated the ChatGPT search engine to offer an improved shopping experience, multiple sources report. As of…

News April 29
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Retailers and the Future of Search: Embracing Tomorrow’s AI Reality

The emergence of AI-powered platforms has ignited a profound shift in how we interact with technology and the…

Executive Viewpoints March 14
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How AI Overviews are Reshaping the Consumer Journey in 2025

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…

Executive Viewpoints February 18
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Description of how Amazon's new Brand Direct Search works.

Amazon Ups the Search Ante by Adding Products Not Sold on Amazon.com into Results

For years, Amazon has been stealing search share from Google. Now the company is doubling down on its…

News February 12
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