Bath & Body Works Engineers Holiday ‘Scent Takeovers,’ While Sephora Brings on the ‘Queen of Christmas’
Beauty retailers are pulling out all the stops to amp up the joy and magic this holiday season.…
News November 3
Latest In: Sephora
Gap Introduces Multi-Brand Affiliate and Advocacy Platform for Creators
Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators…
News October 9
Sephora Launches Platform for Creator-Curated Digital Storefronts
Sephora has debuted My Sephora Storefront, an affiliate platform that gives U.S. influencers a new opportunity to build…
News September 19
Putting a Shine on Shoe Shopping: DSW Partners with Uber for Delivery
DSW (Designer Shoe Warehouse) is the latest retailer to join the Uber Eats delivery portfolio, allowing shoppers to…
News September 17
Sephora Glams Up Delivery via Uber While Ace Gets to Work with DoorDash
Sephora and Uber Eats have partnered to provide on-demand delivery services from the beauty retailer’s stores across North…
News September 9
Why Following Amazon is Probably Killing your Retail Media Strategy
Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build…
Executive Viewpoints August 13
Lyft to Deliver Shoppers to Sephora Stores for a Beauty Breather During Prime Day
Sephora is hoping to flip the script this Prime Day, from frantic online buying to being chauffeured to…
News July 1
Retail Media Remains Fragmented, but Adtech Is Helping Drive Unification
Over the past few years, retail media has become one of the fastest-growing channels in digital advertising, with…
Executive Viewpoints June 18
Sephora Partners with NielsenIQ for Deeper Insights into Beauty Shopper Preferences and Behaviors
Sephora has entered a strategic multi-year data-sharing collaboration with NielsenIQ (NIQ) to gain a more comprehensive view of…
News June 4Featured
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