5 Ways Retailers can Begin to Market from the Outside-In
Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail…
Executive Viewpoints August 3
Latest In: Sephora
Sephora Appoints CPG Veteran as CMO to Help ‘Shape the Future of Beauty’
Sephora has appointed Zena Srivatsa Arnold as Chief Marketing Officer (CMO) of its U.S. division, succeeding former CMO Deborah…
News May 5
Sephora Debuts In-Store Recycling Program for Beauty Packaging
Sephora has teamed up with the nonprofit Pact Collective to roll out the Beauty (Re)Purposed recycling program at more…
News April 21
BoF: Sephora to Continue its Retail Expansion in an Unexpected Place — Zappos
Sephora plans to begin selling its beauty products on online footwear site Zappos, according to the Business of…
News March 31
Kohl’s to Bring Sephora Shop-in-Shops to 7 New States in 2023
Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in…
News March 22
Sephora, TikTok Partner to Guide Diverse Beauty Brands in Successful Content Creation
Sephora, TikTok and the Digitas agency have launched a guide to the world of creator content for founder-led…
News March 13
Glossier Kicks Off First Retail Partnership with Debut at U.S. and Canada Sephora Stores
Glossier will launch its products at 600 Sephora stores in the U.S. and Canada as well as online…
News February 24
JCPenney Names New Transformation and Strategy Officer
JCPenney has appointed Keith Melker as its new Chief Strategy and Transformation Officer. Key areas of focus will…
News February 6Featured
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