How Retailers can Find Balance When Consumers are Polarized on Social Issues
In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values.…
Executive Viewpoints April 10
Latest In: SHEIN
Temu Partners with Consumer Products Testing Firm to Enhance Quality Perception
Temu has partnered with Eurofins Consumer Product Testing to support greater transparency in the discount retailer’s product safety…
News April 8
Shein Offers Guided Product Discovery with New ‘Trend Stores’
Shein hopes to make shopping on its site more seamless and fun with the debut of “Trend Stores,”…
News March 11
How AI Overviews are Reshaping the Consumer Journey in 2025
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…
Executive Viewpoints February 18
Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of…
Features February 13
$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX
Sunday’s Super Bowl LIX faceoff between the Philadelphia Eagles and the Kansas City Chiefs was action-packed from start…
Features February 10
Why Brands Need to Get (More) Serious About Battling Counterfeit Products
The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how…
Features January 29
JCPenney Joins SPARC Group to Form Catalyst Brands
JCPenney and SPARC Group, which holds a portfolio of brands including Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand…
News January 9
Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations
Temu just became the second most visited ecommerce site, bumping incumbent Ebay to #3 after years of no…
Executive Viewpoints January 2Featured
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