Ulta Beauty to Begin Selling on TikTok Shop
Ulta Beauty will launch on TikTok Shop on March 17 in a bid to continue to extend its…
News March 16
Latest In: social commerce
TikTok and the ‘Social Commerce’ Question
TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not…
Features March 31
Tariffs, AI, Social Trends Create ‘Powerful New Pathways’ for Resale
As it has for several years, the resale market continues to grow — and the current headwinds other…
Features March 21
As TikTok Shop Expands to New Markets, Amazon Shuts Down Inspire Social Shopping Feed
While TikTok looks to offset a potential U.S. ban by expanding its ecommerce offering Shop to new markets,…
News February 19
QVC Parent Company Rebrands, Zeroes in on Social for Future Growth
In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group —…
News November 15
UPDATE: Poshmark Walks Back Fee Structure Overhaul
[Update as of 10/22/24]: Less than a month after Poshmark unveiled a new fee structure to improve customer…
News October 22
How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features October 15
Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’
Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an…
News July 24
The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context
Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds,…
Features July 10Featured
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