Latest In: targeting

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L’Occitane Increases Conversions 37% With Personalization

As more retailers cite online comparison shopping as an ongoing threat, effective promotions and marketing strategies that combat…

News October 17
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Wize Commerce Offers Campaign Management And Monetization Tools To Drive Shopper Engagement

The capabilities of social networking sites and mobile tools and technologies have increased expectations for today’s consumers. To…

News July 4
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E-tailing Group Study Sees Growing Focus On Mobile, Tablets And Content Strategies

Today’s consumers are growing more savvy and accustomed to comparing prices and researching products across online platforms and…

News May 2
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Misikko Improves Customer Engagement Through Personalized Email Marketing Strategy

In an online sales environment that is ever evolving and increasingly competitive, eTailers constantly are in search of…

News February 13
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GourmetGiftBaskets.com Taps Online, Email Targeting To Boost Customer Engagement

Targeting and personalization strategies allow retailers to refine marketing materials, offers and messaging based on consumer preferences. By…

News November 18
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