Build.com Taps SiteSpect To Boost Customer Experience With Site Testing
Online home improvement retailer Build.com has selected SiteSpect, a digital optimization platform, to help enhance its customer experience…
News April 15
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Kohl’s: Aiming To Be ‘The Most Engaging Retailer In America’
In this exclusive interview, Janet Schalk, EVP and CIO of Kohl’s, shares insights into the retailer’s latest technology…
Features February 12Ditch The Mobile Campaign Mentality And Start Taking An Integrated Approach
By Anthony Nicalo, Dónde, The retail sphere is in the midst of a massive overhaul, and if marketers…
Executive Viewpoints December 19How To Avoid Failing In Your Subscription Service Model
Tom Caporaso, CEO, Clarus Marketing Group Birchbox, Amazon Prime, and Netflix offer widely disparate services, but one thing…
Executive Viewpoints September 16Tag Management Boosts Site Productivity
Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code…
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