Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing
While pop-ups aren’t a new phenomenon, they have become more sophisticated and varied in recent years. They can…
Features March 19
Latest In: The Grove
Revolve Turns LA Pop-Up into Permanent Store
Millennial and Gen Z-focused fashion retailer Revolve Group has decided to turn its temporary holiday pop-up at The Grove in Los…
News February 26
How Anthropologie Leverages Pop-Ups to Expand its Role as Customers’ ‘Happy Place’
Pop-up shops can serve multiple purposes, from testing the waters of a new geography to giving digital brands…
Features August 2
To Earn Engagement, Retailers Must Tap into Customers’ Emotions
If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn…
Features March 7
PANGAIA at The Grove
The PANGAIA at The Grove pop-up experience, running Sept. 1-27 in Los Angeles, represents the sustainable materials science…
News September 7
Beyond Yoga to Enter B&M With Pop-Up Experience in L.A.
Beyond Yoga will unveil its first brick-and-mortar location on June 25 with a pop-up experience at The Grove…
News June 24Featured
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