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best buy connected TV content integrations CTV CTV marketing custom content Featured interactive ads Retail ThinkTank (2023) Retail ThinkTank: Featured In Omnichannel Strategy (2023) Retail ThinkTank: Omnichannel Strategy (2023) Roku shoppable TV streaming tv This Old House
Best Buy's connected TV campaign on Roku.

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy.…

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