Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…
Features April 25
Latest In: Tmall Global
With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming
It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury…
News November 29
Simon and Shop Premium Outlets Team Up with Tmall for Livestream Events Linked to 11.11 Festival
Simon and Shop Premium Outlets (SPO) are partnering with Alibaba Group’s Tmall Global to launch a series of…
News October 26
Famed British Corner Shop Fortnum & Mason to Open Tmall Store
The 315-year-old British retail and hospitality brand Fortnum & Mason is moving into the frontier of modern retail…
News June 17
Singles’ Day Broke Sales Records Again, but That’s Not the Whole Story
The 13th annual 11.11 Global Shopping Festival, also known as Singles’ Day, has once again broken its own…
Features November 15
145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China
Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run…
Features August 23
How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity
First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the…
Features July 22
Dickies Tests AI-Enabled Fitting Recommendations in its China Tmall Store
Workwear brand Dickies has partnered with 3DLOOK to offer its customers in China a personalized fitting experience on…
News May 7
Buoyed by 11.11 Festival, Alibaba Posts Strong Q3 with Revenue Up 37%
Alibaba Group recorded revenue of RMB 221 billion ($33.9 billion USD) in Q3 2020, a period that included…
News February 2Featured
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