Why an Active Brand Community is the Key to Customer Loyalty
Human beings need community. It’s a need that extends beyond our social behaviors into our purchasing decisions —…
Executive Viewpoints June 2
Latest In: tom caporaso
How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays
Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the…
Executive Viewpoints January 18
These Consumer Trends Are Shining A Spotlight On Premium Loyalty
In this Age of the Customer, consumers seemingly have limitless options at their fingertips. Limitless options have created heightened…
Executive Viewpoints September 13
3 Keys To Optimizing Your Premium Loyalty Program
It’s tougher for retailers to earn customer loyalty than ever before. With virtually limitless choices right at their…
Executive Viewpoints July 15
Retailers Increasingly Embrace Online Loyalty Programs — For Good Reasons
Amazon’s dominance in the online retail world has had serious consequences for traditional brick-and-mortar retailers. Due in part…
Executive Viewpoints December 6
What Retailers Can Learn From Amazon Prime’s Success
Since its 2005 launch, Amazon Prime has helped Amazon substantially increase revenues and expand into a wide range…
Executive Viewpoints February 23Featured
Latest Podcasts
Latest Resources
