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What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common traits and practices.

5 Key Traits of CTV Advertising Winners

Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…

Features February 12
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Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations

For brands, the Super Bowl has become more than just an annual sporting event — the Big Game…

Features February 7
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Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered…

Features February 14
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