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Walmart Tests Experiential ‘Beauty Bars’ in 40 Stores; Amazon Beauty Event Returns

Seeking to compete with high-touch beauty retailers like Sephora and an expanded assortment at rival Target, Walmart will…

News April 22
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YouTube gets in the holiday spirit with nine-day shopping event.

YouTube Kicks off 9-Day Holiday Shopping Blitz

YouTube is getting into the holiday spirit with a nine-day, multi-format shopping event, From YouTube to You, that…

News November 10
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Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers…

Features August 6
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