E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams
E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f.…
News October 22
Latest In: Twitch
Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20…
Features October 18
FTC Accuses Social Media Services of ‘Vast’ User Surveillance, Lax Privacy Protections
The Federal Trade Commission (FTC) has issued a damning new report on the data collection and use practices…
News September 20
Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…
Features August 28
Watch out World – Amazon is Coming for TV
Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it…
Features October 27
How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve
In a world awash with data, what matters is not how much you have but what you do…
Features January 5
Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun
Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up…
News November 1
Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch
Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission…
News October 26
Lululemon Names Former Twitch Exec to Head Digital Fitness Division
Lululemon Athletica has named Michael Aragon, formerly Chief Content Officer at Amazon subsidiary Twitch, as CEO of MIRROR…
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