Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature
Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already…
News June 8
Latest In: Twitter
The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)
The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…
Features March 11
Supercharge Your 2022 Retail Strategy with Social
Merchants using an ecommerce platform can easily implement social selling into their 2022 strategy. Over the last year,…
Executive Viewpoints February 14
Walmart Teams With TalkShopLive to Make Videos Shoppable Across Platforms
Walmart is expanding its ability to offer shoppable content at multiple touch points by teaming up with the…
News December 16
What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data
With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly…
Features December 14
Walmart to Host First-Ever Shoppable Livestream on Twitter
Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans…
News November 23
Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another.…
Features September 16
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7
Reports: Twitter Tests New In-Platform Shopping Feature
Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out…
News March 4Featured
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