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Making ‘Socialytics’ An Integral Part Of Retail Operations

Optimizing social media is a top priority for retailers seeking the most effective strategies to connect with tech-savvy…

Features August 27
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Smartphones And Social Media Encourage Boost In Back-To-School Purchases

Retailers have geared up for the back-to-school season (BTS) by rolling out interactive marketing strategies, mobile applications, and new…

Features August 17
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Starbucks/Square Agreement Helps Spur Local Business Growth

Expensive interchange fees associated with credit/debit card payment processing, cumbersome merchant application procedures and mandatory credit checks are…

News August 16
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Hearsay Social Teams With Foursquare To Power Local-Social Marketing

Hearsay Social announced that it will support foursquare features such as check-ins, mayorship, tips and more. The platform…

News August 13
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Bonobos And Warby Parker Executives Reveal Social Success Stories

The continual growth of social media has encouraged brands to take a new approach to customer acquisition and…

News August 9
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Macy’s Adopts Shopkick Mobile Rewards In All 800 Locations

As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies…

News August 6
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Ben & Jerry’s Launches Digital Menu Boards, Twitter Feeds, In Toyko Store

Ben & Jerry’s has selected Scala, a digital signage and advertising management solutions provider, to deploy digital menu…

News June 25
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Chico’s Extends Its Customer Insights With Social Media Analytics

 This is Part IV of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and…

News June 19
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Empathica Adds Real-Time Feed To Improve In-Store Shopping Experience

Empathica, a Customer Experience Management (CEM) solutions provider, has announced enhancements to its GoRecommend,social media advocacy platform. The…

News June 19
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