Clarks Continues Roblox Reign with ‘Stranger Things’ Drop
Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and…
Features October 31
Latest In: user-generated content
The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14
How to Keep Your Digital Signage up to Date
Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new…
Executive Viewpoints April 3
Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…
Features May 12
How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars
Online shopping has existed for 40 years or so now, depending on what starting point you use, and…
Features April 18
The Counterintuitive Marketing Magic Behind True Classic’s DTC Success
Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds.…
Features November 21
Why Consumer Brands Turn to UGC During Tough Economic Times
While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing…
Executive Viewpoints August 12
Omnichannel Retail Index Spotlights 4 Investment Areas
While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of…
Features July 20
Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
If you spend any time at all on social media it’s hard to escape influencers, and there’s a…
Features March 15Featured
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