Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies
With consumers spending more money online and more time on social media (more than half of the global…
Executive Viewpoints January 14
Latest In: user-generated content
Amplify Your Online Presence in Three Steps
Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the…
Executive Viewpoints July 23
Nosto Acquires UGC Marketing Platform Stackla
Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display…
News June 3
What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community
Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content —…
Features March 12
Skincare CEO Reveals 6 Keys To Influencer Marketing Success
Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers…
Features August 6Streamline The Path To Purchase
By Brian Rigney, Zmags In the digital age, top retailers are more aware than ever of the effect…
Executive Viewpoints April 21Smile For The Camera: Use Selfies To Boost Customer Engagement
By Adam Blair, Executive Editor The new Broadway musical Amélie, based on the beloved 2001 movie starring Audrey…
Executive Viewpoints April 4Social media is empowering people around the world to get an inside scoop at Fashion Week, one of…
Executive Viewpoints September 8Embracing E-Commerce Content Of The Future: Three Tips For UGC Success
By Rory Dennis, Amplience Since the dawn of online shopping, content has always been king. Successful online retailers…
Executive Viewpoints August 14Featured
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