Facing A Social Selling Revolution
By Alicia Fiorletta, Senior Editor For years, industry players considered “social selling” to comprise of simply adding a…
Executive Viewpoints July 28
Latest In: user-generated content
How Retailers Can Learn From J. Lo
By Alicia Fiorletta, Senior Editor Yes, you read that correctly. The retail world and the entertainment world are…
Executive Viewpoints January 273 Best Practices For Incorporating User-Generated Content Into Retail Holiday Campaigns
By Justin Garrity, Postano/TigerLogic The holiday season is fast approaching, but it’s not too late for brands to…
Executive Viewpoints November 20HTC Collects 54,000 Consumer Images With Social Campaign
As part of a 2013 holiday campaign, mobile device manufacturer HTC — in partnership with social media integration…
News February 17How NYX Ties User-Generated Content To Commerce
Brands and retailers tap user-generated content to showcase real-life use-cases for their products and services. And with 92%…
News January 15Data Collection Plays Key Role In Social Shopping
Retailers should view social shopping not only as a way to achieve more personalized engagement with customers and…
News January 13Duane Reade Delivers Social ROI With Facebook Contest
Duane Reade has launched the “Show Us Your Party Legs” Facebook photo contest, a three-week-long omnichannel marketing campaign…
News December 18The Year Of The Instagram Strategy
Over the past year, we’ve covered Instagram quite a bit. From case studies, to best practice articles, to…
Executive Viewpoints November 26White House Black Market Turns Customers Into Stylists With #WearWhatWorks
Whether they’re snapping photos of their meals, friends, or even their outfits, today’s shoppers are highly engaged with…
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