Latest In: values-driven consumers

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New research from Harris Poll and Google Cloud suggest consumers are shopping based on shared values more than ever.

Harris Poll: 82% of Consumers Want a Brand’s Values to Align with Their Own

While price continues to be a major factor in purchase considerations, shoppers are increasingly paying close attention to…

News April 27
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Shopify Small Business

Exclusive Shopify Q&A: Product Head Reveals How SMBs Can Compete in the Age of Amazon

It took Shopify merchants nearly 15 years to reach a cumulative GMV of $200 billion. It took just…

Features November 12
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