Agentic Commerce Meets Retail ROI: How the Affiliate Model Powers the Future of AI-Led Shopping
When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will…
Executive Viewpoints October 9
Latest In: Wildfire Systems
Navigating the Tariff Era: How Retailers can Protect Topline Revenues Without Alienating Price-Conscious Shoppers
Even before the U.S. imposed tariffs on 90 nations, before putting a hold on some tariffs for 90…
Executive Viewpoints April 15
How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy
The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable, consumer confidence is…
Executive Viewpoints August 20
Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024
August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled…
Executive Viewpoints November 13
Digital Wallets: What’s Good for the Payments Industry is Good for Retailers…Right?
As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and…
Executive Viewpoints July 5
How Brands can Deliver More Value to Shoppers in 2023
Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer…
Executive Viewpoints January 5
Marketers Must Adapt to Find More Authentic Ways to Engage With Customers
Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms…
Executive Viewpoints November 30Featured
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