The Science of Email Design: How Visual Psychology Drives Engagement in the AI Era
In the early days of email marketing, success was measured by simple metrics: Did the message get delivered,…
Executive Viewpoints November 20
Latest In: AI & Machine Learning
Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing
While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing…
Features November 20
New Fabletics Flagship Brings AI-Powered Operations to Westfield Century City
Fabletics will open its new West Coast flagship store on Nov. 20 at Westfield Century City, bringing the…
News November 19
UX Won’t be About Humans for Long
At this point, most brands have a solid grasp of the theory behind user experience (UX). It means…
Executive Viewpoints November 18
Facebook Marketplace Beefs up Fashion Offerings with Ebay, Poshmark Integrations
In the world of online resale, Facebook Marketplace is often overlooked amid the plethora of other platforms focused…
News November 17
Levi’s Develops AI-Powered Internal ‘Superagent’
Levi Strauss & Co. has embraced AI-powered technology from Microsoft as the denim retailer continues its efforts toward…
News November 17
Fear Not the ‘Insult Rate’: How AI Optimizes Returns and Keeps Consumers Loyal
When honest consumers have a legitimate return denied, the experience can be a sledgehammer to their loyalty. It’s…
Executive Viewpoints November 17
Search is Changing Again: What Retailers Need to Know About GEO
When Google launched in the late 1990s, it didn’t just change the internet. It changed how people found…
Executive Viewpoints November 13
Target Deploys Conversational AI In-Store to Promote Smarter Gifting
Target is placing AI-powered tools into customers’ hands with a conversational Target Gift Finder on its mobile app,…
News November 12Featured
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